In what appears to be a case of “biting the hand that fed it,” the writer of a Budweiser beer jingle demanded Anheuser Busch to continue to pay royalties to him for use of what he claimed was an arrangement of his work, after Anheuser Busch began to air a new jingle replacing his. Anheuser Busch had, in fact, previously paid arrangement royalties to this writer (Steve Karmen) of the earlier work based on the slightest musical similarities between Karmen’s jingle and certain subsequent Budweiser advertisements. The court determined, however, that Anheuser Busch had done so in these earlier instances, only because it was economically expedient to do so; i.e., it was cheaper to pay off a disgruntled contractor “with nothing to lose” than to mount a defense to a colorably spurious claim.
Budweiser Super Bowl ad craft beer - Business Insider
Origin: Middle English
Meaning: A potato
Trivia: Spuds MacKenzie was the Bull Terrier featured in Budweiser advertisements in the late ‘80s.
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True, defendants did not simply refrain from mentioning Budweiser or Anheuser-Busch by name; they also added language descriptive of the beach. Puttingaside consideration of this language as a matter of parody, I suggest thatthe added words still fail to eliminate the connection to Anheuser-Buschthat follows from use of the Budweiser label. First, the subject matterof the substituted words is not foreign to Anheuser-Busch, Budweiser, oreven to beer. To the contrary, the "beach" is a familiar themein Budweiser advertisements. Second, the substituted words do not rid theT-shirt of a Budweiser connection. Neither "Myrtle Beach," whichis a location not a company name, nor any of the other words establishesthat a corporation other than Anheuser-Busch sponsors the T-shirt. Anheuser-Buschin fact has used its label frequently to endorse non-beer items. Nor does the fine-printreference to "Venture Marketing, Inc." tend to eliminate confusion. Anheuser- Busch requires its licensees' names to appear on their products.
Budweiser is by far the world's biggest selling beer