Advertising - Wikipedia, the free encyclopedia

During the interwar period, Lysol Disinfectant was sold throughout Canada and the United States as a contraceptive douche for women. In fact, Lysol became the leading over-the-counter contraceptive sold on the euphemistically termed “feminine hygiene” market. Though the sale of contraceptives were illegal in both Canada and the United States since the latter part of the nineteenth century, by the 1920s, astute manufacturers were selling goods with supposedly contraceptive properties, including vaginal jellies, foaming tablets, and as was the case with Lysol, vaginal douches. As contemporaries argued, advertising played a central role in the success of the feminine hygiene industry. This article investigates Lysol's interwar advertising campaign to determine how the company attempted to communicate the purpose of its product to white, literate, married, Anglo-Saxon, middle-class female consumers while evading legal ramifications. It argues that North American Lysol advertisements were designed using euphemistic language and emergent modern advertising techniques that appealed to consumers' emotions (as opposed to their sense of reason as had previously been the case) to capitalize upon contextually specific trends, including women's fear of premature aging and loss of sexual attractiveness, the danger of maternal morbidity and mortality, as well as the threat of marital disunity, to convey the intended purpose of the product. This work also demonstrates the central importance of considering the historical context of companies' intended consumers when analyzing historical advertising and marketing campaigns.

modern advertising techniques did not develop until the middle of the 20th century

So you have a brilliant idea and decided to create a company around it. Starting and managing a business is a daunting task in itself. One of the key aspects of getting a small business off the ground and actually keeping consistent sales is to employ advertising strategies. Advertising is absolutely essential to increasing the outreach of your products or services, as well as expand awareness of the business itself. With the recent surge of modern advertising techniques that are relatively new methods, many business owners aren’t aware of the opportunities that are available to them.

Techniques; Psychological warfare: Airborne leaflets; False flag;

Silk Cut cigarettes use modern advertising techniques to manipulate consumers The competency-based Marketing curriculum delves into the integrated marketing communications on a multi-channel scale by including concepts of traditional and modern advertising techniques, public relations, direct marketing, and sales promotion. With the increased amount of consumer behavior tracking tools available to companies, students will also learn how to leverage analytics to create targeted messaging that resonates with consumers. Brandman's MyPath BBA degree with an emphasis in Marketing ensures that students are able to elevate their companies by delivering quality, innovative and targeted brand messaging to consumers and stakeholders.

this article, I'm going to give you eight low-cost advertising ideas

Your perfect customers are out there, and modern advertising techniques, such as behavioral targeting, make it more likely than ever before that your campaign will reach them.

Advertising Techniques 2015 + Creative Examples | AdCracker