There is so much wrong with writing “that’s what wives are for”. Wives are not robots and they have gone through so much for them to be treated like a servant to men. This is clearly gender stereotype advertisement.
Stereotype advertisement for Commer vehicles, long-life motor.
This seems to be a very old advertisement. I think that when this advertisement was made, women’s rights were not what they are today. This gender stereotype advertisement is suggesting that women are not as strong as men and that this ketchup bottle is much easier to open than before.
Stereotypes in Advertising | Teaching Tolerance
Many women now would disagree with this advertisement. It is a catchy and eye-opening advertisement that people would notice right away. I feel if this company was to release this advertisement now, that there would be a lot of repercussion for this gender stereotype advertisement insinuating something.
Stereotypes in Advertising - HubPages