Steven McLaine's contribution, "Ethnic Communities Online" compares particular online communities for Afro-, Asian- and Latin-Americans, differentiating between the profit motive between the providers of these communities and their stated purpose. Of particular theoretical interest to this reviewer is the fact that the Afro- community was homogenized along the mythic category of race, whereas the Asian community was ethnicity heterogeneous recognizing widespread divergence within the general categorization. The conclusion, highlighting a campaign following a perceived stereotypical advertisement suggests that online atomized communities are prone to populist collectivism, although the author maintains that the debate is between profit and purpose rather than between particular and universal interests.
Stereotypes in Advertising - HubPages
Gender Stereotyping in TV Ads - The Kojo Nnamdi Show
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